“Jeopardy!” host has a clue for you: “Facial tics, nervous blinking, uneven skin tone. Awkward body posture, monotonous speaking manner.”
Game show contestant: “What is … 8th grade school dance?”
Ken Jennings: “Oh, so sorry. That’s wrong. It’s ‘deepfake image — or video.’ ”
While awkwardness of puberty and telltale signs of synthetic content have lots in common, one is only temporary and the other can be treacherous. AI-generated deepfake images, videos, and voice clones often seek to tarnish reputations and spread misinformation. But did you know banking, financial services, and insurance companies are a big target for this menace? Some 85% of corporate finance professionals view deepfakes as an existential threat.
Better question: How confident are you that your business partners have sufficient security protocols to protect you from fraud of all flavors, from account takeovers (ATOs) and chargebacks to credential stuffing and social engineering that leads to credit card, peer-to-peer (P2P), and wire transfer fraud? Some realities to consider:
- 97% of the top U.S. banks experienced third-party data breaches in 2024.
- 75% of organizations say their third-party risk programs rely on manual processes, rather than leveraging automation.
- Third-party suppliers enable 61% of a corporation’s sensitive data to be exposed to fraud.
No company wants to be the poster child of data breaches or AI-enabled fraud. That’s a headline customers and shareholders seldom forget, let alone forgive.
Curious about your ability to recognize synthetic content? You should be. Keep reading to test your DFIQ (deepfake IQ)!
Brilliant at the basics
Armageddon aside, let’s consider the basics — must-haves that mitigate risks of AI-enabled deepfake fraudulent attacks and other security threats. We get it. We’re experts in the trust and safety space.
Key ingredients to protect against fraud:
- Proven AI and automation tools to identify and prevent fraud at scale
- Employee-specific fraud automation detection training and expertise to identify bad actors and fraudulent patterns that otherwise slip through the cracks
- Expertise and knowledge to keep up with ongoing monitoring and trends as fraudsters evolve and grow more sophisticated
TTEC’s deep understanding of the finance and insurance sectors enables our team to tailor solutions to a business’s unique needs and challenges — and to flex and adapt as these sinister forces become more pervasive.
Ramp-up can be painful but our industry expertise, compliance rigor, and specialized training accelerate speed to proficiency, enabling new hires to reach performance levels of tenured associates quickly and efficiently.
Our ecosystem of experts and intelligent fraud automation specialists continually enrich us with knowledge and new insights about the latest iterations of fraud as well as breakthrough innovations to protect against it. Outsourcing contact center operations offers advantages that internal operations struggle to match — such as dedicated QA teams, optimization techniques, and the ability to scale.
TTEC’s longstanding mission to inject humanity into business has made “easy to work with” part of our DNA.
Talk to us about Know Your Customer solutions that recognize counterfeit documentation, and liveness detection in voice security that addresses live interactions as well as those coming through integrated voice response (IVR) systems. We have fraud management platforms that build workflow and escalation paths so you can feel confident your playbook is robust. Download the new BFSI strategy guide to minimize risk while accelerating CX transformation.
Get savvy now
At TTEC, we put training in place to ensure our contact center operations teams are well-educated about all forms of security threats including deepfakes. Getting schooled now on the basics provides the essential foundation to build on later, as deepfakes become even more sophisticated and harder for humans to detect.
Curious about your ability to spot a deepfake? Try this quiz from Kellogg School of Management, Northwestern University. It’s harder than you thought, right? Don’t feel bad. We can navigate this journey together to ensure your organization is protected, your customers’ trust is safeguarded, and that you are equipped to confront new threats as the stakes get higher.
The alternative: Double Jeopardy.
